"My challenge to you: In the next six months, let's create a marketing/PR plan that we can implement internationally to highlight Rotary International and our eClub".
I believe I am quoting the president correctly above;
I have tried to take up the 6 months challenge but I like every toddler I am wobbling in Rotary, since am only a few days old!.
I have a very simple idea that I think might just help with boosting RI's PR, projecting our eClub and promoting the much sought after global peace and security.
One simple way to this, is promoting a cause that is of collective global concern by using/mobilizing already available resource-persons within TRF reach and network, particularly in Peace fragile regions or countries. This can have a significant media impact and scale-up Rotary's image/PR in the locale if the programs are concieved locally to address local issues which have global connotations. In my opinion these could have a positive ripple effect. The problem here, could be ripple management.
This could be done directly or directly, depends on how Rotary and eClub choses to or it usually works which I am still learning.
One of such platforms will be to mobilize peace Fellows/Scholars like myself in a country where there are at least 5 fellows/scholars to contribute constructively on Conflict Resolution and Peace Building Process.
If Fellows are encouraged to build/form themselves into Local Rotary World Peace Fellow Teams, their synergy could do much more than addressing conflicts, it will definitely be taken up by the local/interntional media Projecting what Rotary is achieving through its Peace Fellows. I think it will easier, cheaper and faster to flaunt what we (ROTARIANS) already have-Fellows and Scholars while we brainstorm new ideas on PR for both eClub and RI.
If fellows could be encourage to visit their local Rotary at once year, It was also help tell the club of what local Resource they and clubs could as well start thinking of optimizing resource in conflict times.
Our eClub is very well position to roll out this idea and of course manage itnor even share it out with other clubs, after all the entire globe is our backyard!.
Although, TRF has an Alumni Relations Coordinator, for all peace fellows/scholars the eClub can may decide to pilot this befor scaling-up if it so decides.